Do you find it a challenge to get ideas and explorations out of your head and into the physical world? As the saying goes “Ideas are a dime a dozen, people who implement them are priceless”. Creativity is imperative for businesses to thrive in today’s Age of the Customer. In this disruptive economy, creativity is important for people and society on many levels to generate personal satisfaction and pursue societal and economic development. Therefore, it is essential to apply social, creative and critical thinking to work. These skills collectively will allow teams to work cohesively in a collaborative setting across the digitally intensive economy.

Through our Fostering Creativity course, we unveil various creative methodologies that will enable you to efficiently generate ideas. You will be guided on how to use our techniques, such as the Creative Matrix, to translate ideas into quick tangible forms that encourage interaction as well as to gather constructive feedback to drive deeper empathy and shape successful solutions.

Some of the tools you will be introduced to are highlighted below:

Empathy Canvas – Observe, Immerse, Engage Toolkit

Observe, Immerse & Engage are the three ways for you to gain deeper empathy to understand the real needs of your consumers.

5 Whys Canvas

5 Whys is a technique for finding the causes of the pain points by asking “Why?” at least five times. Its primary goal is to determine the root cause of the pain point by repeating the question “Why?”.

How Might We Canvas

“How Might We” (HMW) questions are short questions that launch brainstorms to frame your design challenge or problem statement. You are encouraged to generate multiple HMW questions. Ensure that the statement is not too broad or too narrow.

Creative Matrix Canvas

Creative Matrix is an ideation technique that allows a volume of ideas to be generated in a short amount of time by stimulating cross-pollination of ideas. It is a grid where each block represents the intersection of two categories.

User Journey Map

A journey map is a diagram that maps the stages customers go through when interacting with a product, service, brand or company.
It helps businesses gain valuable insights and understanding regarding common customer pain points, build empathy for customers by understanding their needs, wants and how they feel.